Free capabilities deck template

The deck structure behind $20-50K agency deals

Stop fumbling through sales calls with a janky pitch deck. This is the exact structure we used to close five-figure projects. Add your branding, plug in your copy, and start selling.

Send me the template

You're on a sales call. The prospect seems interested...

Then you share your screen.

A few slides about your services. Maybe a case study. Some bullet points you threw together last night. You're clicking through, explaining each slide, watching their face for reactions.

By the end, you're not sure if you nailed it or lost them.

Here's the thing: Your deck isn't just a visual aid. It's the backbone of your pitch. It controls the flow of the conversation, builds trust slide by slide, and moves them from "tell me more" to "when can we start?"

If your deck rambles, so does the call. And rambling calls don't close.

We closed $20-50K projects with this structure.

After losing deals to weaker agencies with better presentations, I rebuilt our capabilities deck from scratch. A structure engineered to move prospects from "interested" to "let's do this."

The result? Five-figure projects. Clients who showed up to calls already sold. Proposals that closed faster because the deck did the heavy lifting.

Now I want to share that structure with you.

What you're getting:

An professionally designed template with the structure, layout, copy hints and slide order that actually closes deals. It's minimally styled so you can bring your brand and content and make it yours.

The template includes:

  • Opening hook: Position yourself before the prospect tunes out
  • Problem framing: Show you understand their situation better than they do
  • Your approach: How you work, step by step
  • Process breakdown: Build confidence by showing exactly what happens
  • Social proof: Where and how to place case studies and testimonials
  • The close: How to end with clear next steps, not awkward silence

Every slide has a job. Every section builds toward the decision.

Stop letting your deck undercut your rates.

When you walk into a call with a deck that looks and feels professional:

  • You set the tone so prospects treat you like the expert you are instead of a vendor to haggle with.
  • You control the narrative: and can lean on the deck to guide the conversation so you don't ramble.
  • You close faster: When the deck does the selling, "project approved" is just a signature away.

This is for agency owners who are tired of losing deals to worse competitors.

If you've ever lost a project to someone with half your skills but twice your presentation game, this template will level the playing field.

Add your branding. Plug in your copy. Start closing the deals you deserve.

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About the author

Abraham Aguilera

Founder at Plot

Hey there! I'm Abraham. I've founded four companies including an adventure travel agency (the largest in my country) and a conversion-focused web design agency that has worked with YC companies, VC firms, and top bootstrapped startups. After years of managing client projects with tools that never quite fit, I stopped complaining and started building. Plot is the project management tool I wished existed when I was juggling 15 client accounts.