[{"_1":2,"_140":-5,"_141":-5},"loaderData",{"_3":4,"_36":37},"root",{"_5":6,"_17":-5,"_18":19,"_20":21,"_22":23},"requestInfo",{"_7":8,"_13":14,"_15":16},"hints",{"_9":10,"_11":12},"theme","light","timeZone","UTC","origin","https://plot.app","path","/resources","user","csrfToken","bN6RC#VHW2QwqyC7w14tbvpX+tqS8I)G","honeyProps",["P",21],"ENV",{"_24":25,"_26":27,"_28":29,"_30":31,"_32":33,"_34":35},"BACKEND_URL","https://api.plot.app","NODE_ENV","production","DASHBOARD_URL","https://go.plot.app","REDDIT_PIXEL_ID","a2_hrf906c8duhm","POSTHOG_KEY","phc_1jkCnlZdi9Gdc2eYswwVhsXqWhDScweWQQjWXnPWrUF","POSTHOG_HOST","https://eu.i.posthog.com","routes/_marketing+/resources+/_index",{"_38":39},"allResources",[40,108],{"_41":42,"_43":44,"_45":46,"_47":48,"_49":50,"_51":52,"_53":42,"_54":55,"_64":65,"_71":72,"_76":77,"_95":96,"_97":98,"_106":107},"slug","capabilities-deck-template","title","Capabilities deck template for agencies","description","The exact deck structure we used to close $20-50K projects. Plug in your branding, add your copy, and start selling.","status","published","seoTitle","Capabilities deck template for agencies | Free download","seoDescription","The exact capabilities deck structure used to close $20-50K agency projects. Add your branding and copy, start closing bigger deals.","resourceName","hero",{"_56":57,"_58":59,"_60":61,"_62":63},"eyebrow","Free capabilities deck template","heading","The deck structure behind $20-50K agency deals","subheading","Stop fumbling through sales calls with a janky pitch deck. This is the exact structure we used to close five-figure projects. Add your branding, plug in your copy, and start selling.","image","https://assets.plot.app/image/site/image-x3g5bz02gj2w.avif","cta",{"_58":66,"_67":68,"_69":70},"Enter your email below to download your FREE Capabilities Deck Template:","button","Send me the template","footer","No spam. Unsubscribe any time.","ogImage",{"_43":73,"_74":75,"_62":63},"Free capabilities deck template for agencies","fontSize",64,"faqs",[78,83,86,89,92],{"_79":80,"_81":82},"question","Is this really free?","answer","Yes, completely free. No strings attached.",{"_79":84,"_81":85},"What format is it?","It's an unstyled template (Figma Slides and PPT) with the full structure and layout. You add your branding, colors, and copy to make it yours.",{"_79":87,"_81":88},"Do I need design skills?","Nope. The structure and slide order are already figured out. If you use Figma, it comes loaded with a the typography already figured out. Just drop in your logo, colors, and content.",{"_79":90,"_81":91},"Will this work for my type of agency?","If you're selling projects to clients (web design, dev, marketing, branding), this structure works. The slides are designed to build trust, show process, and close the deal.",{"_79":93,"_81":94},"Why are you sharing this for free?","I'm building Plot, a project management app for agencies. This template is genuinely useful, and giving it away lets me connect with agency owners who want to run better operations. You get a deck that helps you close deals; I get a chance to stay in touch. Fair trade.","content","## You're on a sales call. The prospect seems interested...\n\nThen you share your screen.\n\nA few slides about your services. Maybe a case study. Some bullet points you\nthrew together last night. You're clicking through, explaining each slide,\nwatching their face for reactions.\n\nBy the end, you're not sure if you nailed it or lost them.\n\n**Here's the thing:** Your deck isn't just a visual aid. It's the backbone of\nyour pitch. It controls the flow of the conversation, builds trust slide by\nslide, and moves them from \"tell me more\" to \"when can we start?\"\n\nIf your deck rambles, so does the call. And rambling calls don't close.\n\n## We closed $20-50K projects with this structure.\n\nAfter losing deals to weaker agencies with better presentations, I rebuilt our\ncapabilities deck from scratch. A structure engineered to move prospects from\n\"interested\" to \"let's do this.\"\n\nThe result? Five-figure projects. Clients who showed up to calls already sold.\nProposals that closed faster because the deck did the heavy lifting.\n\nNow I want to share that structure with you.\n\n## What you're getting:\n\nAn professionally designed template with the **structure, layout, copy hints and slide order** that\nactually closes deals. It's minimally styled so you can bring your brand and content and make it yours.\n\nThe template includes:\n\n- **Opening hook:** Position yourself before the prospect tunes out\n- **Problem framing:** Show you understand their situation better than they do\n- **Your approach:** How you work, step by step\n- **Process breakdown:** Build confidence by showing exactly what happens\n- **Social proof:** Where and how to place case studies and testimonials\n- **The close:** How to end with clear next steps, not awkward silence\n\nEvery slide has a job. Every section builds toward the decision.\n\n## Stop letting your deck undercut your rates.\n\nWhen you walk into a call with a deck that looks and feels professional:\n\n- **You set the tone** so prospects treat you like the expert you are instead of a vendor to haggle with.\n- **You control the narrative:** and can lean on the deck to guide the conversation so you don't ramble.\n- **You close faster:** When the deck does the selling, \"project approved\" is just\n a signature away.\n\n## This is for agency owners who are tired of losing deals to worse competitors.\n\nIf you've ever lost a project to someone with half your skills but twice your\npresentation game, this template will level the playing field.\n\nAdd your branding. Plug in your copy. Start closing the deals you deserve.","_meta",{"_99":100,"_101":100,"_102":103,"_104":105,"_15":42},"filePath","capabilities-deck-template.md","fileName","directory",".","extension","md","html","

You're on a sales call. The prospect seems interested...

Then you share your screen.

A few slides about your services. Maybe a case study. Some bullet points you\nthrew together last night. You're clicking through, explaining each slide,\nwatching their face for reactions.

By the end, you're not sure if you nailed it or lost them.

Here's the thing: Your deck isn't just a visual aid. It's the backbone of\nyour pitch. It controls the flow of the conversation, builds trust slide by\nslide, and moves them from \"tell me more\" to \"when can we start?\"

If your deck rambles, so does the call. And rambling calls don't close.

We closed $20-50K projects with this structure.

After losing deals to weaker agencies with better presentations, I rebuilt our\ncapabilities deck from scratch. A structure engineered to move prospects from\n\"interested\" to \"let's do this.\"

The result? Five-figure projects. Clients who showed up to calls already sold.\nProposals that closed faster because the deck did the heavy lifting.

Now I want to share that structure with you.

What you're getting:

An professionally designed template with the structure, layout, copy hints and slide order that\nactually closes deals. It's minimally styled so you can bring your brand and content and make it yours.

The template includes:

Opening hook: Position yourself before the prospect tunes out
Problem framing: Show you understand their situation better than they do
Your approach: How you work, step by step
Process breakdown: Build confidence by showing exactly what happens
Social proof: Where and how to place case studies and testimonials
The close: How to end with clear next steps, not awkward silence

Every slide has a job. Every section builds toward the decision.

Stop letting your deck undercut your rates.

When you walk into a call with a deck that looks and feels professional:

You set the tone so prospects treat you like the expert you are instead of a vendor to haggle with.
You control the narrative: and can lean on the deck to guide the conversation so you don't ramble.
You close faster: When the deck does the selling, \"project approved\" is just\na signature away.

This is for agency owners who are tired of losing deals to worse competitors.

If you've ever lost a project to someone with half your skills but twice your\npresentation game, this template will level the playing field.

Add your branding. Plug in your copy. Start closing the deals you deserve.

",{"_41":109,"_43":110,"_45":111,"_47":48,"_49":112,"_51":113,"_53":114,"_54":115,"_64":120,"_71":123,"_76":126,"_95":136,"_97":137,"_106":139},"website-project-pricing-calculator","Website project pricing calculator","This calculator connects your payroll, overhead, and project scope to show you exactly what to charge.","Website project pricing calculator for agencies | Free Google Sheet","Stop guessing what to charge. This free pricing calculator shows your exact profit before you send the proposal. Built for web design and dev agencies.","website-pricing-calculator",{"_56":116,"_58":117,"_60":118,"_62":119},"Free pricing spreadsheet","Know your exact profit before you send the proposal","Stop underpricing projects and accidentally working for free. This calculator connects your payroll, overhead, and project scope to show you exactly what to charge.","https://assets.plot.app/image/site/website-calculator-sk3mobetb2qp.avif",{"_58":121,"_67":122,"_69":70},"Enter your email below to download your FREE Website Project Pricing Calculator:","Send me the calculator",{"_43":124,"_74":125,"_62":119},"Free website project pricing calculator",72,[127,129,131,134],{"_79":80,"_81":128},"Yes, it's completely free.",{"_79":84,"_81":130},"It's a Google Sheet that you can copy to your own drive.",{"_79":132,"_81":133},"Will it work for my agency size?","It works for any agency size, even for a solo freelancer. This helps you hone in your costs and maximize your profits regardless of your agency's stage.",{"_79":93,"_81":135},"I'm building Plot, a project management platform for agencies. This calculator is genuinely useful, and giving it away lets me connect with agency owners who care about running profitable projects. You get a tool that saves you money; I get a chance to stay in touch. If this calculator helps you price better, you might remember me when you're looking for better operations tools. Fair trade.","## You finished the project. The final payment lands in your account...\n\nThen you do the math.\n\nAfter payroll, software, that freelancer you brought in, and the extra revision\nrounds...\n\nYou made $12/hour.\n\nOr worse, you lost money.\n\n**This happens to every agency owner at least once.** It happened to me.\n\nAll the sleepless nights. All the revision rounds. All for nothing.\n\nSo after getting burned one too many times, I built this calculator and never\nunderpriced a project again.\n\nToday, I want to share it with you.\n\n## What's inside:\n\nThis calculator goes beyond a basic _hours × rate_ estimate. It maps your real\ncosts and project scope across 4 connected tabs:\n\n- **Payroll tab:** Track salaries, hours per month, and production availability.\n Know your real labor cost, not what you think it costs.\n\n- **Burn Rate tab:** Calculate your monthly overhead: rent, utilities, software,\n insurance. See your true hourly burn rate (this number will surprise you).\n\n- **Project Breakdown tab:** Estimate task-by-task: content outline, audit,\n copywriting, design, dev. Per-page multipliers. External contractor costs.\n Every hour accounted for. (You will even get the exact phase breakdown I use\n for my clients)\n\n- **Price Calculator tab:** See your production cost, add surcharges for rush\n jobs, difficult clients and more. Evaluate different pricing scenarios and\n profit margins, and decide the right payment schedule for the project.\n\n## Stop sending proposals based on \"feels right.\"\n\nWhen you know your numbers, you can:\n\n- **Quote with confidence:** No more second-guessing if you're leaving money on\n the table or scaring clients away.\n- **Charge for difficult situations** including rush jobs, scope creep, and\n high-maintenance clients.\n- **Protect your margins** and see the exact profit before you commit, not after\n you deliver.\n- **Avoid billing headaches and unpaid work** with a clear invoicing strategy\n that keeps cash flow steady and aligned with your deliverables.\n\n## Built for agency owners who are done guessing.\n\nIf you've ever finished a project and realized you barely broke even, this\ncalculator will show you exactly where the money went, and how to price the next\none right.",{"_99":138,"_101":138,"_102":103,"_104":105,"_15":109},"website-project-pricing-calculator.md","

You finished the project. The final payment lands in your account...

Then you do the math.

After payroll, software, that freelancer you brought in, and the extra revision\nrounds...

You made $12/hour.

Or worse, you lost money.

This happens to every agency owner at least once. It happened to me.

All the sleepless nights. All the revision rounds. All for nothing.

So after getting burned one too many times, I built this calculator and never\nunderpriced a project again.

Today, I want to share it with you.

What's inside:

This calculator goes beyond a basic hours × rate estimate. It maps your real\ncosts and project scope across 4 connected tabs:

\n
Payroll tab: Track salaries, hours per month, and production availability.\nKnow your real labor cost, not what you think it costs.
\n
\n
Burn Rate tab: Calculate your monthly overhead: rent, utilities, software,\ninsurance. See your true hourly burn rate (this number will surprise you).
\n
\n
Project Breakdown tab: Estimate task-by-task: content outline, audit,\ncopywriting, design, dev. Per-page multipliers. External contractor costs.\nEvery hour accounted for. (You will even get the exact phase breakdown I use\nfor my clients)
\n
\n
Price Calculator tab: See your production cost, add surcharges for rush\njobs, difficult clients and more. Evaluate different pricing scenarios and\nprofit margins, and decide the right payment schedule for the project.
\n

Stop sending proposals based on \"feels right.\"

When you know your numbers, you can:

Quote with confidence: No more second-guessing if you're leaving money on\nthe table or scaring clients away.
Charge for difficult situations including rush jobs, scope creep, and\nhigh-maintenance clients.
Protect your margins and see the exact profit before you commit, not after\nyou deliver.
Avoid billing headaches and unpaid work with a clear invoicing strategy\nthat keeps cash flow steady and aligned with your deliverables.

Built for agency owners who are done guessing.

If you've ever finished a project and realized you barely broke even, this\ncalculator will show you exactly where the money went, and how to price the next\none right.

","actionData","errors"]