Free pricing spreadsheet

Know your exact profit before you send the proposal

Stop underpricing projects and accidentally working for free. This calculator connects your payroll, overhead, and project scope to show you exactly what to charge.

Send me the calculator

You finished the project. The final payment lands in your account...

Then you do the math.

After payroll, software, that freelancer you brought in, and the extra revision rounds...

You made $12/hour.

Or worse, you lost money.

This happens to every agency owner at least once. It happened to me.

All the sleepless nights. All the revision rounds. All for nothing.

So after getting burned one too many times, I built this calculator and never underpriced a project again.

Today, I want to share it with you.

What's inside:

This calculator goes beyond a basic hours × rate estimate. It maps your real costs and project scope across 4 connected tabs:

  • Payroll tab: Track salaries, hours per month, and production availability. Know your real labor cost, not what you think it costs.

  • Burn Rate tab: Calculate your monthly overhead: rent, utilities, software, insurance. See your true hourly burn rate (this number will surprise you).

  • Project Breakdown tab: Estimate task-by-task: content outline, audit, copywriting, design, dev. Per-page multipliers. External contractor costs. Every hour accounted for. (You will even get the exact phase breakdown I use for my clients)

  • Price Calculator tab: See your production cost, add surcharges for rush jobs, difficult clients and more. Evaluate different pricing scenarios and profit margins, and decide the right payment schedule for the project.

Stop sending proposals based on "feels right."

When you know your numbers, you can:

  • Quote with confidence: No more second-guessing if you're leaving money on the table or scaring clients away.
  • Charge for difficult situations including rush jobs, scope creep, and high-maintenance clients.
  • Protect your margins and see the exact profit before you commit, not after you deliver.
  • Avoid billing headaches and unpaid work with a clear invoicing strategy that keeps cash flow steady and aligned with your deliverables.

Built for agency owners who are done guessing.

If you've ever finished a project and realized you barely broke even, this calculator will show you exactly where the money went, and how to price the next one right.

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Frequently asked questions

About the author

Abraham Aguilera

Founder at Plot

Hey there! I'm Abraham. I've founded four companies including an adventure travel agency (the largest in my country) and a conversion-focused web design agency that has worked with YC companies, VC firms, and top bootstrapped startups. After years of managing client projects with tools that never quite fit, I stopped complaining and started building. Plot is the project management tool I wished existed when I was juggling 15 client accounts.